Ismail, Ghada Mostafa; Fikri Ibrahim Youssef, George

doi:10.21608/ijmsac.2025.348268.1047

"Ancient Egyptian art as an introduction to verbal and gustatory responses to artistic and artificial creativity".

Document Type : Original Article

Authors

¹ Faculty of Art Education - Helwan University - Department of Art Education Sciences-}Cairo

² Professor of Art Education - Faculty of Art Education - Helwan University.

10.21608/ijmsac.2025.348268.1047

Abstract

Egyptian society has preserved its heritage and aesthetic values for many centuries. With the emergence of industrial production and its spread across social media pages, researchers questioned whether Egyptian society still adheres to the value of aesthetics and prefers it over what is reproduced through artificial creativity. To investigate this, a work of art from ancient Egyptian art, containing intellectual and visual content familiar to non-art specialists, was selected and reformulated through CHAT GPT4. The two works were presented to a sample of 72 specialists in art education from Helwan University and 72 non-specialists in the arts field, aged 25 to over 60 years, to recognize the difference in aesthetic preference across ages for artistic and industrial creations.
The results revealed a strong preference for traditional artistic creativity over artificial creativity among both specialists and non-specialists. This reflects the significant influence of cultural heritage and authenticity on the aesthetic preferences of Egyptians. Despite the innovative appeal of artificial creations, the emotional, intellectual, and aesthetic resonance of ancient Egyptian art still maintains its distinctive status.
The study also revealed that the sample, whether art specialists or non-specialists, pays more attention to visual content than intellectual content in artistic and industrial creativity. Verbal responses differ more when using descriptive sentences than judgmental sentences when evaluating both creations.
Future research is recommended to further explore these preferences through in-depth qualitative methods and larger, more diverse samples.

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