Towards an Integrated Framework for Historical Districts Rehabilitation Investment Management A Destination Branding Approach

Document Type : Original Article

Author

Teaching Assistant, Architecture Department, Suez Canal University

Abstract

In Egypt, city centers have a unique character that represents the beginning of the city and its architectural history. Most of those city centers are subject to demolition and removal at any time. There is a neglection of Investment Branding for Development Operations in Heritage and Valuable Areas, this is due to the lack of successful urban branded historic cities in many Egyptian cities, which could be of great importance as a tool to attract investments, and an essential component of the creating urban visual image.
Branding has in the past been considered a fashionable and luxurious activity in the market. However, in today’s time of market globalization, branding is considered a necessity because with this process, destinations can fight faster and more efficiently for greater competitiveness.
This research purpose is the promoting investment for historic districts redevelopment using destination branding strategy, through the development of destination branding strategy framework in Egypt.

Keywords

Main Subjects

Files

Share

How to cite

Statistics